SEO is very important to have in mind when creating and managing a website as it helps drive traffic. This article provides an overview of important SEO features within the Editor and offers general advice on how to SEO-optimize your website.
Check for missing SEO information
Using the Editor's built-in SEO checker, you can quickly gain an overview of SEO-related fields you have filled in across your entire website. The SEO checker calculates an overall SEO score and lists the exact places on your website where SEO data is missing in order to help you take action.
Read more about the SEO checker here.
Where to add SEO information on your website
Add SEO data in the places listed below to gain the best chances of getting found by visitors.
On all your pages
In the Page settings menu on all your pages, make sure to fill in the three dedicated SEO fields: page title, page keywords, and page description. Keep your page description to a maximum of 160 characters as many search engines truncate texts any longer than that.
In your text paragraphs
Make sure that you have one H1 tag on each of your pages on the most important heading on the respective page. You add an H1 tag using the Text Editor.
On your images
Image alt text (alternative text) should be added to all images included on your website to help search engines and assistive technologies "read" them better.
You can add alt texts through the following modules and features:
- Image module
- Image list module
- Gallery module
- Blog, on the blog post featured image
- E-commerce, on the product image
There are different ways of adding alt text on images in the Editor depending on where on your website they are used. You always have the option of adding alt text on images in the File Manager. When doing so, the alt text will be included every time the image is used on your website.
For images used in modules such as Image and Image list, you have the possibility to add the alt text directly in the module. For images used in the Gallery module, you can either add alt text to gallery images in Global Data > Gallery or in the File Manager. For images used on E-commerce and Blog, you're able to add alt text directly on the image when you upload it.
Set up 301 redirects
A 301 redirect is a permanent redirect from one URL to another. You can easily manage all your 301 redirects from within the Editor to make sure that none of your links are broken as broken links negatively impact your SEO score.
Feature-specific SEO settings
A number of add-on features within the Editor also allow you to optimize content for SEO:
- Blog: add SEO information, a permalink and 301 redirects to each of your blog posts. Read more here.
- E-commerce: Add SEO information, a permalink and 301 redirects to each of your products.