We’ve put together a few website testing tools that can be useful in preparation for sales conversations with small business clients that already have a business website.
Google PageSpeed Insights
This is a great base tool to test the initial performance and speed of the website, and provides concrete suggestions on how to improve the website that you can use as a basis for your sales conversation.
Mobile Page Speed
With consumers increasingly turning to their mobile devices, mobile page speed is crucial to driving business. According to a study by Google, 53% of mobile site visitors will leave if a mobile site site takes more than 3 seconds to load. Use this test to see how your prospect’s website performs!
Use Google Lighthouse to test for the latest standards in modern website design, including accessibility, SEO, progressive web apps (PWA), overall performance and more.
Google Structured Data Testing Tool
Use the Structured Data Testing Tool to see if a website has any content that is marked up with micro data tagging/schema.org mark-up. This test reveals exactly what structured data is marked up on the website, and thereby usable in traditional, local and voice search.
Google Rich Results Test
Similar to the Structured Data Testing Tool, the Rich Results test gives you an indication of whether a website is eligible to provide rich results, for example in search engine result pages (SERPs) and voice search.
Use this W3C validator to check that the HTML code that the website is built upon leverages up-to-date web standards and ensures the technical quality of all web pages on a site.
Is the website missing H-tags? What about alt-texts? Use this SEO checker to evaluate what key SEO fields your SMB clients website is missing and overall see how well the website is optimized for search.