By adding business information in the Editor's Global Data section, all the SMB's essential data such as contact information and opening hours are automatically marked up in the outputted code with micro data tags that follow the Schema.org vocabulary for structured data on the internet.
The Editor automatically applies the following Schema.org data categories to the relevant Global Data:
- Local Business
- Postal Address
- Person
- Opening Hours
- Offers
- Reviews
- FAQ list
- Price Range
Below you'll find the detailed specifications of what kind of markup the Mono Editor adds to Global Data.
{ "@context": "http://schema.org", "@type": "LocalBusiness", "name": "", "address": { "@type": "PostalAddress", "streetAddress": "", "addressLocality": "", "addressRegion": "", "postalCode": "", "addressCountry": "" }, "email": "", "faxNumber": "", "telephone": "",
"latitude": "",
"longitude": "", "description": "", "logo": "", "image": "", "url": "", "member": [ { "@type": "Person", "name": "", "description": "", "jobTitle": "", "telephone": "", "faxNumber": "", "sameAs": [ "https://www.com/" ], "image": "", "email": "", "affiliation": "" } ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": "http://schema.org/Monday", "opens": true }, { ... } ], "review": [ { "@type": "Review", "author": "", "datePublished": "", "description": "", "name": "", "reviewRating": { "@type": "Rating", "bestRating": "5", "ratingValue": "1", "worstRating": "1" } }, { ... } ] } "@type" => "Offer",` with: url price description name validFrom validThrough
@type: ["FAQPage"]
{ "@type":"Question",
"position":1,
"name":"Which chocolate bar is the best in the world?",
"answerCount":1,
"acceptedAnswer":
{ "@type": "Answer",
"text": "Most people agree that Twix is the best chocolate bar in the world." } }
Reviews are marked up with the "AggregateRating" attribute.
Social media links markup
Please note that any social media links inputted in Global Data are not marked up on a business level, i.e. as belonging to the company. They are, instead, marked up on a person level as belonging to an individual.