On-site engagements are great attention drivers that efficiently can be included on your SMB clients website and still reflect the identity and design you've already created.
On-site engagements work as a great complimentary feature to Email Marketing as they can be used to easily prompt newsletter sign ups. Other uses include highlighting a new product, giving a downloadable discount code, emphasizing an emergency hotline or something completely different. The on-site engagement subscription gives you the option to use 12 different engagement types to drive attention, create awareness and increase conversion on your clients' websites.
In this article, we've collected two different examples of how you can use on-site engagements on websites but remember that it's only you imagination that sets the limit. More examples can also be found in our on-site engagement Infographic: 10 Tips To Engage SMB Website Visitors which you can download here.
Each video below highlights a use case of the included engagement and shows the look-and-feel. Below each video you'll find a brief guide on how to set up the specific engagement on a website.
Sign up to a newsletter
Prompt visitors to sign up for your SMB clients’ newsletter by offering early access to sales, promotions and more. This is a great way to build up their database for email marketing.
- Before setting up the engagement it’s recommended to create a group in Customers to categorize and get an overview of all customers that signs up from the on-site engagement.
- Select the newsletter sign up engagement
- Fill in the information
- Select the group you created in step 1
- Activate the trigger event When visitor has visited a defined number of pages and add the number of pages you want to visitor to visit
- Select the preferred transition type – slide in right is used in the video
- Select the pages you want the engagement to appear on
- Save and the engagement is online
- If you’ve already used global design on the website, you don’t have to spend time on changing the look and feel of the engagement. If you haven’t used generic global design, change the look and feel of the engagement in global design > on-site engagements
Emergency hotline
In some scenarios, visitors are looking to immediately get ahold of an SMB to solve their problems. Set up an emergency hotline for your SMBs to accept calls that are urgent.
- Select the simple sticky click to call/email engagement
- Select the relevant icon (use the search function to get a quick result)
- Fill in the information
- Use the global data tag [phone] to use the phone number from business information in Global Data
- Save and the engagement is online
- If you’ve already used global design on the website, you don’t have to spend time on changing the look and feel of the engagement. If you haven’t used generic global design, change the look and feel of the engagement in global design > on-site engagements
Stay tuned for more videos with tips on using on-site engagements!